Overpromise and Overdeliver
| Author | : Rick Barrera |
| Publisher | : Penguin |
| Total Pages | : 242 |
| Release | : 2009 |
| ISBN-10 | : 1591842689 |
| ISBN-13 | : 9781591842682 |
| Rating | : 4/5 (682 Downloads) |
Book Synopsis Overpromise and Overdeliver by : Rick Barrera
Download or read book Overpromise and Overdeliver written by Rick Barrera and published by Penguin. This book was released on 2009 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old cliche is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion. Companies like American Girl, Best Buy and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn't through a fat marketing budget, it was because they made, and kept, dangerously ambitious promises. In fact, they overpromised to lure customers in - and then overdelivered to keep them.