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Owning Game-Changing Subcategories
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Type: BOOK - Published: 2020-04-07 - Publisher:

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Owning Game-Changing Subcategories
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Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digit
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Creating Signature Stories
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“All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Mark
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An expert presents in a compact form the 20 essential principles of branding that will lead to the creation of strong brands.