Related Books
Language: en
Pages: 215
Pages: 215
Type: BOOK - Published: 2020-04-07 - Publisher:
Language: en
Pages: 234
Pages: 234
Type: BOOK - Published: 2020-02-04 - Publisher: Morgan James Publishing
Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digit
Language: en
Pages: 400
Pages: 400
Type: BOOK - Published: 2011-01-25 - Publisher: John Wiley & Sons
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relev
Language: en
Pages: 157
Pages: 157
Type: BOOK - Published: 2018-01-02 - Publisher: Morgan James Publishing
“All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Mark
Language: en
Pages: 219
Pages: 219
Type: BOOK - Published: 2014-07-15 - Publisher: Morgan James Publishing
An expert presents in a compact form the 20 essential principles of branding that will lead to the creation of strong brands.