Political Campaign Craftsmanship

Download or read book Political Campaign Craftsmanship written by Edward Schwartzman and published by Routledge. This book was released on 2017-07-05 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over one billion dollars are spent in presidential election years on an expensive art form: political campaigns. Many political observers believe that at least half that amount is wasted. But, which half? Edward Schwartzman answers that question based upon experience gained in seventy-five campaigns. "Political Campaign Craftsmanship" treats both the art and science of campaigning, describing the procedures basic to modern professional campaigning. This practical guide to campaigns covers the entire process and gives specific strategies for every phase.