Unpack web copywriting secrets You know deep down that a great website can be the key to higher sales and more leads and customers. So how are you supposed to c

Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling autho

A compelling suspense thriller that will have you confronting your own demonsEvery night since Sophie's thirtieth birthday, she has been jolted out of her sleep

It’s OK knowing the theory, but when it’s 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad

When it comes to copy, what works in the brick-and-mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs,