In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream publi

Communication has become the technology of public interest, demanding a re-examination of the key concept of public in both public relations and communication t

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of

Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in m

In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing c