Rembrandts in the Attic
| Author | : Kevin G. Rivette |
| Publisher | : Harvard Business Press |
| Total Pages | : 248 |
| Release | : 2000 |
| ISBN-10 | : 0875848990 |
| ISBN-13 | : 9780875848990 |
| Rating | : 4/5 (990 Downloads) |
Book Synopsis Rembrandts in the Attic by : Kevin G. Rivette
Download or read book Rembrandts in the Attic written by Kevin G. Rivette and published by Harvard Business Press. This book was released on 2000 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text discusses Intellectual Property managment in business terms. It shows how to utilise intellectual property as both a corporate asset and a strategic business tool to enhance the commercial success of the enterprise. The book offers tools and techniques to help companies utlise their intellectual property and provides a view of trends and historical practices.