In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your stor

The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised

This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to en

Revised edition of Visual merchandising and display, c2012.