First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relation

This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing t

Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techn

Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good plan