Successful Marketing Strategy for High-tech Firms
| Author | : Eric Viardot |
| Publisher | : Artech House |
| Total Pages | : 338 |
| Release | : 2004 |
| ISBN-10 | : 1580537014 |
| ISBN-13 | : 9781580537018 |
| Rating | : 4/5 (018 Downloads) |
Book Synopsis Successful Marketing Strategy for High-tech Firms by : Eric Viardot
Download or read book Successful Marketing Strategy for High-tech Firms written by Eric Viardot and published by Artech House. This book was released on 2004 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.