Transform your organization using Agile principles with this proven framework The Six Disciplines of Agile Marketing provides a proven framework for applying Ag

"Marketing has for years promised to generate growth and transform business. Yet marketers and general managers alike see that most new products and communicati

The worlds of business and marketing are changing. New technologies are empowering companies to respond to customer demands more quickly and with better data-dr

​Dieses Buch vermittelt einen umfassenden Überblick zu relevanten Basics, Methoden und Tools, wie Sie Ihre Marketingarbeit und -teams durch Agilität erfolgr

Agile Marketing: The Incomplete Guide looks at how the rise of the Internet and digital technologies has made the worlds of marketing, PR and communications so