The User's Journey
| Author | : Donna Lichaw |
| Publisher | : Rosenfeld Media |
| Total Pages | : 160 |
| Release | : 2016-03-22 |
| ISBN-10 | : 9781933820361 |
| ISBN-13 | : 1933820365 |
| Rating | : 4/5 (365 Downloads) |
Book Synopsis The User's Journey by : Donna Lichaw
Download or read book The User's Journey written by Donna Lichaw and published by Rosenfeld Media. This book was released on 2016-03-22 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.