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This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and exec
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​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th Inte
Advances in Advertising Research (Vol. III)
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​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th Inte