Branding and Advertising

Branding and Advertising
Author :
Publisher : Copenhagen Business School Press DK
Total Pages : 488
Release :
ISBN-10 : 8763001187
ISBN-13 : 9788763001182
Rating : 4/5 (182 Downloads)
DOWNLOAD EBOOK
Book Synopsis Branding and Advertising by : Flemming Hansen

Download or read book Branding and Advertising written by Flemming Hansen and published by Copenhagen Business School Press DK. This book was released on 2003 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on papers from a 2002 conference.


Branding and Advertising Related Books

Branding and Advertising
Language: en
Pages: 488

Branding and Advertising

Authors: Flemming Hansen
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: Copenhagen Business School Press DK

DOWNLOAD EBOOK

Based on papers from a 2002 conference.
Advertising and Branding: Concepts, Methodologies, Tools, and Applications
Language: en
Pages: 1806

Advertising and Branding: Concepts, Methodologies, Tools, and Applications

Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2017-01-06 - Publisher: IGI Global

DOWNLOAD EBOOK

Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods incre
The New Advertising
Language: en
Pages: 845

The New Advertising

Authors: Valerie K. Jones
Categories: Business & Economics
Type: BOOK - Published: 2016-09-19 - Publisher: Bloomsbury Publishing USA

DOWNLOAD EBOOK

The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspirin
Brand New China
Language: en
Pages: 436

Brand New China

Authors: Jing Wang
Categories: Business & Economics
Type: BOOK - Published: 2010-04-10 - Publisher: Harvard University Press

DOWNLOAD EBOOK

One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing cultur
Innovation in Advertising and Branding Communication
Language: en
Pages: 168

Innovation in Advertising and Branding Communication

Authors: Lluís Mas-Manchón
Categories: Business & Economics
Type: BOOK - Published: 2020-10-07 - Publisher: Routledge

DOWNLOAD EBOOK

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods an