Branding and Advertising

Branding and Advertising
Author :
Publisher : Copenhagen Business School Press DK
Total Pages : 488
Release :
ISBN-10 : 8763001187
ISBN-13 : 9788763001182
Rating : 4/5 (182 Downloads)

Book Synopsis Branding and Advertising by : Flemming Hansen

Download or read book Branding and Advertising written by Flemming Hansen and published by Copenhagen Business School Press DK. This book was released on 2003 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on papers from a 2002 conference.


Branding and Advertising Related Books

Branding and Advertising
Language: en
Pages: 488
Authors: Flemming Hansen
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: Copenhagen Business School Press DK

DOWNLOAD EBOOK

Based on papers from a 2002 conference.
Advertising and Branding: Concepts, Methodologies, Tools, and Applications
Language: en
Pages: 1806
Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2017-01-06 - Publisher: IGI Global

DOWNLOAD EBOOK

Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods incre
The New Advertising
Language: en
Pages: 845
Authors: Valerie K. Jones
Categories: Business & Economics
Type: BOOK - Published: 2016-09-19 - Publisher: Bloomsbury Publishing USA

DOWNLOAD EBOOK

The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspirin
Brand New China
Language: en
Pages: 436
Authors: Jing Wang
Categories: Business & Economics
Type: BOOK - Published: 2010-04-10 - Publisher: Harvard University Press

DOWNLOAD EBOOK

One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing cultur
Brand Equity & Advertising
Language: en
Pages: 406
Authors: David A. Aaker
Categories: Business & Economics
Type: BOOK - Published: 2013-10-31 - Publisher: Psychology Press

DOWNLOAD EBOOK

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in acade