Digital Transformation of the Hotel Industry

Download or read book Digital Transformation of the Hotel Industry written by Jorge Marques and published by Springer Nature. This book was released on 2023-06-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hotel industry has gone through important transformations, not only in terms of management and operation but also in terms of interaction with consumers. Technological development and adaptation to the digital era have been one of the greatest challenges for hotels. This book aims to fill the gap in the literature in this specific area of the tourism sector and contribute to a better understanding of trends and challenges in the hotel industry on a global scale.