With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces stude

This book was written for managers of cultural enterprises, large and small, non-profit and commercial, local and international. The manager in the cultural mil

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new covera

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer se

In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the marke