A comprehensive and accessible companion to a proven business model, this book shows how to franchise an existing business, supported by case studies, data, and

Join franchise expert and consultant Mark Siebert as he delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. In this

Annotation. For more than a decade, this book has been the definitive guide to franchises and licensing programs. In this third edition, author and prominent at

Let a franchising guru show you how it's done. A multimillionaire who built Action International up from a home-based operation to the 16th fastest growing fran

This book was written with the would-be franchisor in mind. It delves deeply into such topics as preparing to become a franchisor, the legal repercussions of fr